Now if you have done your simple market SEO research, you would have found out what keywords are being searched for and if ranking for that keywords or phrases is attainable.

After you have found some of the keywords you are going to try and rank for, you are going to want to use these keywords and phrases in several areas of of your web page.

Providing unique, quality, rich keyword content should be your top priority. Remember to use your keywords within the flow of what your writing, there is no need to overdue this, doing so can make your site look spammy, difficult to read and that’s not what attracts or retains visitors and potential customers.

The next part in SEO Education 101 will still be on the on site SEO method of building a SEO friendly website design.

Be sure to use your keyword in your web page title, always.

Use your keyword through out your post, the earlier in the post the better, like I said above don’t over kill when doing this, you want your article to flow and read well. 3-5% keyword density is suffice.

There are many debates on how to use your header tags, but putting your keyword or phrase inside your H1 tags should be done.

You are able to give you images alternate tags, the use of  keywords here is a smart move.

If your using outbound links be sure to use your chosen keywords as your link.

Bold a few of your keywords or phrases through out your content.

Some say meta tags are dead, whatever the case is it won’t hurt to put your keywords inside of the description and keyword meta tags.

These are just a few of the ways to implement rich keyword content. The key is not to go overboard with your keywords but to make them flow easily within your content. You don’t want to turn away visitors or potential customers because your site looks or reads like spam. Everything in moderation.

The next part ins SEO Education 101 will stay on on site techniques with the method of creating a friendly website structure.

Now when doing keyword research, the goal is to find keywords that get a good amount of traffic, not to much as it will be harder for you to rank for, but also not to little, where it will be easier to rank but the traffic is not flowing at a reasonable amount. You want to find a middle ground between the two, once you get this vital skill down, you’ll be seeing the light at the end of the tunnel so to speak.

Being able to connect with customers because you took the time to evaluate the correct keywords or phrases is the difference between success and failure, period. Being able to find those valuable keywords or phrases is what it’s all about, weighing the popularity versus the competitiveness of a keyword is what is going to set your site apart from the rest, this also includes money made.

There are several free but effective keyword research tools that will assist you in finding that middle ground between popularity and competitiveness when looking for the most valuable keyword{s} or phrases. Keyword research tools like the Google Adwords Keyword Tool or SEO Book Keyord Tool, will give you insight on the daily and monthly searches of your chosen keyword. Making the time and effort to do this will keep the lifeline of your business in good status.

The next part of SEO Education 101 will be focused on the various factors of on site SEO techniques, the first will be choosing a good domain name.

There are several reasons why articles are a good SEO method.

When you write an article you are also given a chance a the end of the article to put some information inside of your bio box. This is where the link building strategy comes in. Your allowed to put a couple of links in the bio or resource box that you can use to point back to your site. By using the proper keyword in the link you will have directed to your site you are gaining some link juice and also get a chance to rank better for that keyword. These links in the resource box must remain intact if someone were to use the article on their site.

So someone likes that nice quality article you have just written and copies it, in full and puts it on their site. You just picked up another link, and hopefully that site owner is using some good SEO so that the link you just picked up is from a site that the search engines see as popular.

Ezine editors are always looking for good content to provide for their readers. Once again you link is copied intact and your gaining some more link juice love, and added exposure, some of these ezine editors have a huge following.

A few of these article directories have rss feeds that will automatically send articles to websites that have been subscribed. Once again some one gets your article from the rss feed and puts it on their website.

Having a friendly website structure is needed to make navigation of your site easy for visitors and for web crawlers that gather information about your site for the search engines. How your site interlinks and how it is coded will either hurt you not only with the search engines but also with visitors.

When the interlinking within your site is structured correctly it allows visitors to effortlessly navigate your site with no problems, while letting web crawlers pick up all relevant pages within your site. Internal linking has huge benefits when it comes to SEO, having every related page just a link or two away is good SEO. The generation of a site map will also help the web crawlers find pages it might had missed previously. Using friendly SEO url’s will not only make the url look better, but putting the correct keywords within your different url’s will also make them rank better.

Using flash and java script can make your site look magnificent, but the thing is, it doesn’t do anything to make Google to look favorably on your site. It’s possible to give your site pzazz while also doing the things you want to get across and that Google likes. You don’t want to distract from the most important thing on your site, your content.

Here are a few friendly website structure tips:

This is not structure related but probably more important, always, always create quality, unique content.

If possible stay away from flash, blinking text or anything else that distracts the visitor.

Structure you meta tags correctly.

Get your interlinking on, every page should be one or two clicks away, makes it easier for the visitor to find info and Google to index your pages.

Limit your page length, break it up into two pages if you have to.

Don’t use large image files.

Use simple backgrounds and make your fonts easy to read.

Creating a friendly website structure or design is your foundation. This has to be strong for other things to succeed long term. Everything on your site should be easy and simple as far as the structure goes. Make sure you are interlinking with other pages on your site, this benefits the visitors experience and your ranking with the search engines. Pleasing your visitors will please the search engines which will lead to pleased profits.

SEO Education 101 next post will focus on some off site SEO techniques, in particular inbound link building.

When it comes to link building it’s basically a popularity contest, just like in high school. The more links you have pointing to your site the more the search engines like you which means higher ranking. Building a large amounts of inbound links is crucial for success online and especially when dealing with SEO. Off page techniques such as incoming links, using the correct anchor text when linking to your site are major and should not be considered anything but. This is a huge factor in ranking well.

The stronger your link popularity the better you will rank, period. Build strong inbound links and you will build a better page rank, which will build a higher ranking which will build a better bank account.

All inbound links are not created equal. You want inbound links from sites that are already popular and that are relevant to your site. Search engine see that a more popular site has given value to your site, you’ll end up getting value in your page rank and search results. Simply put, links from popular sites with popular page ranks makes you popular.

There are a two types of links you can establish to get inbound links pointing to your page. One is doing a link exchange, meaning if you want a link you have to give a link. Scratch my back and I’ll scratch yours. The second is one way links where there is no need to link back to the site your linking from.

You can gain one way links buy submitting your site to web directories, article directories, content sites, etc.

Link exchange is not as easy as one way linking because of of factors like the other person involved has to want to link to your site, if your not popular yet that could be a problem.

The major search engines place a lot of weight on popular sites pointing back to yours. You should make link building a major part of any online marketing plan you have in place. If you want to rank well and reap the benefits from doing SEO, then inbound link building is what you will and should be doing.

SEO Education 101 will continue with off page techniques of SEO, how to build inbound links using articles.

Though some may deem SEO as being complicated, not worth the time or not worth the continuous effort, the fact is that by just learning and applying the basics of search engine optimization will put you far ahead of most of your market competitors, and remember this is just the basics of SEO education.

Search engines have spiders or web crawlers that gathers information on every site it comes across, from this info your site will be indexed, ranked or penalized. Now the purpose of practicing and doing SEO is to ultimately get on the first page results when someone does a search on a keyword term that you are targeting. If these web crawlers see your site as having valuable, quality, unique content along with other factors we will be discussing later, ranking on the first page can mean going from a little exposure and money to you becoming a authoritative person or company bringing in thousands of dollars monthly, weekly or even daily.

Hope this SEO Education 101 introduction was enough for you to see just some of the small but powerful benefits of SEO, the next part in this series will focus on researching your market.

will allow you to find out a couple of things. Firstly, researching your market gives you the opportunity to find out if there is a need for what your trying to sell, service or inform. Secondly, but second to none and for SEO purposes, you get to see what kind of sites are ranking for your projected keywords.

Getting a feel for the type of customers you will be dealing with and learning what they like or dislike will help you in the long run. This will allow you to target your audience and have specific knowledge of trends like how much they are willing to pay for a product or when and how often they buy. Market research let’s you use your resources more efficiently, find more than one demograph, and advertise smarter.

Market research for SEO purposes entails of seeing what types of sites that are showing up for your keywords and if your able to compete. Are the sites that are being shown mediocre at best or a week brand, or are they authority sites {sites Google likes}, name brand sites, media or government related sites which might be a little tougher to rank for, although you would be able to use quite a few of these authority sites to your benefit.

The SEO for Firefox Extension allows you to see what kind of links are pointing a a certain domain for your chosen keywords. Knowing things like the page and Alexa rank of sites on the first page of  your market keyword search results, seeing how many Yahoo, Technorati, .edu, .gov and top directories pointing at these sights will give you a chance to make a smart decision on whether it’s worth your time effort to compete in that market.

Market research should always be done to simply find out if a market is profitable and worth entering. The next post in SEO Education 101 will focus on the all important keyword Research.

Click Here If you missed our last SEO Education

SEO Education 101 series will benefit those who are wanting to know some basics of search engine optimization skills. SEO in my opinion is one of the best traffic generating methods available. And what’s even better is that it is free, it takes a little time and effort but the results if done correctly make it more than a fair exchange. There were several methods of SEO discussed, all are beneficial in bringing in better page rank, search engine results, traffic and last but not least, money.

Doing some simple SEO marketing research gives you a chance to not only get a feel for the market you want to take on, but also to see what kind of sites are ranking well for your keywords, this is very important.

Doing keyword research will allow you to see what keywords are being searched for, while also giving you a chance to find that just right keyword with the right amount of traffic and popularity.

When choosing a domain, incorporate your main keyword within the name if possible, using .com is recommended, and keep it short and simple.

Having a friendly structured website will make it easier for web crawlers to gather the necessary information from your site.  This also makes it easier for your visitors to navigate around your site with no problems. Be sure to interlink your pages so each one is no more than a few clicks away.

Providing quality, unique, rich keyword content should always be your goal. There is no need to overkill your keyword implementation within your content. It should read and flow very smoothly. Using your main keyword every 100 words or so is good.

Building quality inbound links back to your site is a major factor of SEO. The more links you have pointing to your site from other popular or high page ranked sites the better Google sees you. There are several methods to build links to your site which are very powerful. Submitting articles gives you a chance not only to provide some good content but also get some link juice for some of the more popular article directories. You also have a bio or resource box at the end of your article, which allows you to have a link or two with your chosen keyword pointing back to your site. Submitting to web directories is also a good link building strategy, your allowed to provide a description with your chosen keyword in it and also a link pointing back to your site.

SEO is only complicated if you don’t have it in you to be consistent. SEO takes time, but the time is well worth the results and at times the results happen faster than some might think. SEO is free, if your on a budget then SEO is your method. But just because it’s free doesn’t devalue it at all. SEO is one of the most powerful traffic methods online, just learning and applying the basics, puts you far ahead most website owners and companies. Peace, Prosperity & SEO Education.